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Television remains a powerhouse in reaching highly targeted audiences, and at GRG, we are experts in planning and buying television advertising campaigns across diverse industries and networks. Whether it’s on national free-to air or subscription television (including subscription services, metropolitan, regional, or community networks), our extensive media experience and strong industry connections enable us to secure competitive rates and deliver exceptional value while understanding what truly resonates with audiences.
Our team is dedicated to tailoring a television media buying strategy that aligns seamlessly with your business objectives, ensuring maximum return on investment (ROI).
From conceptualisation to production, including necessary approvals, we offer a comprehensive solution for creating and airing your television commercial at the highest broadcast quality, guaranteeing that your campaign yields tangible results.
With over 16 million Australians tuning in to TV every day, television advertising presents a compelling platform for elevating brands and driving business growth. Our TV media buying services not only provide exceptional value but also leverage the scale of television to enhance brand awareness, pique interest, drive action, and measure outcomes that are pivotal to your success.
Experience the impact of television advertising with GRG, where your brand takes centre stage and resonates with audiences nationwide.
Television media buying requires a combination of many factors to make the result a successful campaign and it all comes from the brief which we will guide you through and manage your expectations accordingly.
Access to vital media buying tools and analytics, combined with over 15 years+ of industry expertise, numerous successful campaigns across diverse genres, and transparent measurement of successful TV campaign delivery, collectively ensure the delivery of a proven successful campaign for your business.
Whether it involves a high-frequency buy in off-peak media, prime time placement of “must-watch TV,” or a multi-layered cross-platform approach (including emerging areas such as online video platforms like YouTube), we can provide the best value television buy for you!
At GRG, we specialise in crafting and executing impactful television advertising strategies tailored to diverse industries and networks, spanning from national free-to-air to subscription-based television (including Foxtel, metro, regional, and community networks).
Every business possesses unique key performance indicators and product attributes that shape their campaigns and expectations.
Recognising this diversity, we offer comprehensive guidance throughout the entire process, from conceptualisation to creative development, forecasting, back-end logistics for a successful direct response campaign, and meticulous media buying and performance measurement during and after campaign.
At GRG, we understand the power of outdoor advertising, or out-of-home (OOH) to connect with people in their everyday environments. OOH advertising offers excellent recall and visibility. When paired with creative excellence, it has the potential to captivate audiences and make a lasting impression.
Outdoor advertising (OOH) is one of the fastest growing and most engaging mediums available today. With an array of sites, sizes, and locations, we excel in guiding your businesses to select the most effective outdoor campaigns to amplify your message further.
GRG’s outdoor media buying service covers various outdoor formats, including roadside billboards, transit, airports, shopping centres (in-mall) street furniture, railway stations and more. Our team will collaborate closely with you to identify the best network and offer tailored solutions that align with their objectives and budget.
Out-of-home advertising surrounds us daily, delivering huge audience attention. It provides brands with a creative platform to stand out and make an impact. When combined with other media channels, it generates a compelling multiplier effect, driving both awareness and return on investment.
Bus/Tram/Rail
Shelters
Phone Booths/Kiosks
Airports
Taxi/Transport
Billboards
Shopping Centres
Office Lifts
Universities
Medical Facilities
Convenience Stores
Large format advertising commands attention due to its scale and impact. It offers broad reach and instant brand elevation, making a lasting impression on viewers.
In-mall advertising presents the opportunity to target customers within proximity of different retailers, effectively driving foot traffic with the main objective of driving customers to the specific retailer where you are selling your product.
We specialise in delivering impactful OOH campaigns that resonate with audiences and drive real results. Let’s work together to elevate your brand through the power of out-of-home advertising.
OOH advertising can target specific audiences with a high-impact message that is present 24/7, ensuring high reach.
Allows for easy integration of technology through QR codes, digital outdoor, and more.
People are more alert, active, impulsive, and interested when travelling or away from home.
Its effectiveness can be measured with MOVE (Measurement of Outdoor Visibility and Exposure).
People are more alert, active, impulsive, and interested when travelling or away from home.
Shows that consumers respond well, with many making purchases after seeing outdoor advertising.
Avoid the clutter…! Radio advertising is one of the “noisiest” in terms of the number of commercial messages the audience can experience in an ad break, so it’s all about “cut through!”
GRG understand this and therefore also understands the value of top-grade creative and strategic placement of your campaign, it’s not just buying spots and dots – a lot more goes into buying an effective radio campaign. Let’s work together to make your radio advertising stand out!
Radio is an incredibly diverse platform, offering a wide range of stations tailored to different interests and age groups. It provides a targeted, engaging, and personal way to reach consumers. When looking for the most relevant audience, compelling formats, and valuable opportunities, we know how to deploy radio effectively. We understand how to use radio to increase brand awareness and interest, as well as drive measurable direct sales. Incorporating radio into your media mix can be a powerful channel for your brand.
Ask us how radio could deliver exceptional results for your brand!
Consider Direct-Response advertising for a radio campaign that’s easy to track and measure. If your brand is a good fit for this type of radio advertising, we can help make your campaign profitable by crafting a compelling call to action and understanding what success means to you. With Direct-Response radio advertising, your budget is tied to the number of leads you expect to get directly from this source, whether through phone calls, website visits, social media engagement, or SMS. Using proven testing and measurement techniques, we can create a successful direct-response advertising campaign that is both measurable and accountable.
Highly cost-effective medium with low production costs, enabling regular creative changes.
The multidimensional nature allows for reaching consumers on different platforms.
Targeting consumers at the optimal times and locations for maximum impact.
Drive high-frequency campaigns to enhance brand recognition and recall, bolstering brand equity.
6 times more likely for people to search for a brand advertised on radio.
Proven connection from radio as the lead source to online engagement, information sourcing, and purchase engagement.
Shortly, companies will need to embrace programmatic ad automation in their audio advertising campaigns. Programmatic audio advertising is a method of delivering targeted audio ads to listeners via online streaming platforms, podcasts, or other digital audio services.
Television advertising presents a compelling platform for elevating brands and driving business growth. Our TV media buying services not only provide exceptional value but also leverage the scale of television to enhance brand awareness, pique interest, drive action, and measure outcomes that are pivotal to your success.
Experience the impact of television advertising with GRG, where your brand takes centre stage and resonates with audiences nationwide.
Capturing the attention of a genuinely interested audience is paramount in advertising, and nothing achieves this quite like magazines. With magazines, your brand reaches the audience at their convenience, fostering effective engagement and genuine connection. Despite speculation about decline, magazine readership stands strong, offering unparalleled impact and a clutter-free reading experience.
GRG’s Magazine Media Buying Service: We evaluate suitable titles, curate tailored lists, and provide exceptional discounts through extensive publisher relationships and market expertise. Our creative team assists with advertisement design and seamless distribution to optimise your advertising ROI.
Advertise in magazines for self-paced medium allowing detailed product information.
Advertise in magazines for self-paced medium allowing detailed product information.
Tap into receptive audience due to their interest in the magazine's topic.
Benefit from high longevity and readership across multiple titles, especially monthly ones
Utilise cross-platform offerings for maximum exposure, including apps, online sites, and social media integration.
Position magazine advertisements as a valuable source of information for readers, women often pick up and read magazines in supermarket aisles.
In today’s fast-paced world, consumers still crave their daily news fix, and nothing captures their attention like a print publication. This makes newspaper advertising an excellent way to engage your customers with a broad reach.
At GRG, we recognise the significance of Cost Per Mille (CPM) and prioritise efficient and effective campaign buying to maximise your impact, targeting the right readers, and guiding your newspaper advertising campaign to the right masthead on the right day of the week, the best position, and the optimal section of the paper. Our expertise extends to the creative aspect, excelling in creating winning headlines, compelling copy, aesthetically pleasing layouts, and the essential offer/call to action.
It allows for a high impact message to be delivered.
It has stable readership, meaning you’ll have a consistent audience building brand recall.
You’ll have the ability to choose coverage based on whether you want to reach your local community or a metro area.
A short lead time in placing ads allows great flexibility to alter messages based on news and market fluctuations.
It has a large range of ad sizes and costs that will suit any advertising requirements.
Get in touch with us today! Let’s collaborate and create something extraordinary together.
