SERVICE SOLUTIONS
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GEOGRAPHIC EXPERTISE
SERVICE SOLUTIONS
At GRG, our commitment to Reach, Measure, and Grow is ingrained in the core of our operations. This mantra drives our comprehensive digital marketing audits, where we transform analytics into actionable insights by delving into your digital ecosystem, strategies, and productivity.
Our Digital Audit Service is designed to optimise and enhance your company’s performance. Through a detailed examination, we evaluate the efficacy of your current practices across targeted demographics, brand awareness, market share, and growth. Crucially, we ascertain your visibility to clients and assess your competitive standing, providing invaluable metrics for your digital success.
A comprehensive evaluation of your existing digital marketing presence is essential for devising future strategies. It provides insights into your current investment in terms of reach, growth, and sales. When considering an investment in an online marketing strategy, we aim for informed decisions.
Discover how GRG’s Digital Audits can offer valuable insights into your digital performance across various platforms, including your website, social media accounts, analytics platforms, and search engines. Our thorough analysis delves into your site’s status, identifies potential issues, and outlines actionable improvement strategies to enhance your overall online presence.
Our paid social media service provides a comprehensive range of solutions to optimise ad performance across various social platforms.
From detailed audits to strategic campaign structuring and in-depth analytics, we guarantee that your ad spend yields measurable outcomes. In the dynamic realm of social media, maintaining a competitive edge is essential.
Our thorough ad account and channel audit cover platforms like Meta, X, LinkedIn, TikTok, and Snapchat. We assess content, analytics, social media presence, and digital assets/platforms to establish a strong foundation for your paid social campaigns.
Aligning your campaign objectives with your business goals is the cornerstone of our approach. We meticulously structure campaigns and establish clear naming conventions, ensuring that every element is strategically positioned to drive results aligned with your broader business strategy.
Understanding your audience is paramount. With our expertise, we delve deep into demographics, interests, behaviors, and geographic settings to ensure precision targeting. Leveraging custom audience options such as lookalikes and custom audiences, we optimise your campaigns for maximum impact. Additionally, we identify underperforming or overlapping audiences to refine your targeting further.
Maximising the value of your ad spend is our priority. We guide you in choosing the right bidding strategy, whether automated or manual, and meticulously review budget allocation to ensure that each dollar is utilised effectively across campaigns, focusing on top-performing campaigns.
Timing is everything. We craft optimised ad schedules tailored to your brand’s target audience and their peak active hours. Additionally, we set appropriate frequency capping to prevent over-exposure and ensure optimal viewability of your ads.
Your ad placement and format matter. We examine where your ads are displayed and select the right ad formats within the campaign to ensure they resonate with your audience while adhering to platform advertising policies.
Compliance with platform advertising policies is crucial. Our team ensures that your ads comply with platforms’ advertising policies and that there are no disapproved ads or flagged content, safeguarding your ad performance.
The art of captivating your audience lies in compelling ad creatives. Our diagnostic assessment covers quality, relevance score, engagement rate, conversion rate, ad copy, call-to-action, and visual elements to ensure your ads leave a lasting impression.
Crafting a seamless user journey is key. We review your ad messaging for clarity, conciseness, relevance, and high resolution. Additionally, we ensure that your landing page is tied into the creative and has a good user journey flow, optimising the user experience and conversion potential.
Visibility into your campaign performance is essential. We ensure seamless integration of analytics and tracking to provide you with the insights needed to make informed decisions and optimise your campaigns effectively.
Numbers tell a story. Our in-depth data analysis includes evaluating metrics such as likes, comments, costs, impressions, reach, clicks, click-through rate (CTR), conversion rate (CR), return on ad spend (ROAS), and cost per acquisition (CPA) to extract actionable insights from your campaign data.
Step 1
SEO Audit - Uncover Areas of Improvement
During the SEO audit, we will meticulously analyse your website to reveal areas where it may not adhere to SEO best practices. By identifying these opportunities for improvement, we can ensure that your site is fully optimised and primed for success. Our in-depth audit will provide actionable insights to enhance your website’s performance and increase its visibility in search engine results.
Step 2
Gap Analysis - Discover Untapped Opportunities
In addition to the SEO audit, we will conduct a comprehensive gap analysis. This analysis involves comparing organic query information with paid query performance to identify gaps in your website’s current content. By leveraging this data, we can pinpoint areas where your existing content may not be ranking well for high-performing keywords or where content may be missing altogether.
Based on the findings from the Gap Analysis, our team will recommend two approaches:
Approach 1
Optimising your existing content
We will suggest optimising your existing content by updating title tags, headings, meta descriptions, interlinking and other important elements to improve its SEO performance. This involves applying TDF-IDF and NLP content analysis using advanced tools and software.
Approach 2
Create new content
If necessary, we will propose creating new content that captures untapped opportunities and strengthens your website’s authority across search engines, applying the latest SEO concepts such as Topical Authority, Semantic SEO, etc.
We will employ strategies like the Skyscraper Theory, identifying successful content in your niche and suggesting additions that will resonate with your audience. The SEO audit and gap analysis will uncover opportunities to optimise existing content for increased ranking and traffic.
After implementing the recommended optimisations, we will establish benchmarks for each piece of content. By tracking performance over time and comparing results to these benchmarks, we can measure the effectiveness of our SEO strategies. We will provide bi-monthly performance reviews for new and existing content, along with a monthly overview of your overarching SEO performance.
Additionally, every 2 months, we will conduct a competitor ranking and visibility review for up to 3 competitors. This analysis will help you stay informed about your competition’s SEO efforts, allowing us to refine our strategies and keep you ahead of the curve.
Are you making the most out of your Google Tag Manager (GTM) account? At GRG, we offer comprehensive digital audit services to ensure that your GTM setup is optimised for success.
Our team of experts will review each aspect of your GTM account to identify any issues, errors, or areas for improvement. Here’s what our services include:
We’ll meticulously examine the overall structure of your GTM account. Our focus will be on assessing the organisation of tags, triggers, and variables. A clear and efficient account structure is essential for seamless tracking and data management.
Confused about whether the GTM container code is properly installed on all pages of your website? Don’t worry, we’ve got you covered. Our team will utilise tools like Google Tag Assistant to confirm the correct implementation of the GTM container code throughout your site.
Every tag plays a crucial role in tracking specific events on your website. We will conduct a thorough audit of all tags to ensure that they are firing correctly and meeting your tracking requirements. Our experts will review settings, tracking IDs, and tag types to identify any errors or discrepancies.
Accurate trigger setup is vital for capturing the right events and pageviews. We will examine your triggers to ensure they are correctly configured and free from any potential conflicts. Our goal is to optimise trigger conditions and eliminate overlaps for precise event tracking.
Variables form the backbone of your GTM setup, providing essential data for tags and triggers. Our team will validate that all variables are set up correctly and are pulling in the right information. This includes both built-in and user-defined variables.
If your website utilises a data layer, we will review its completeness and accuracy. Our experts will ensure that the data layer is structured correctly and that GTM tags interact with it as expected. This step is crucial for accurate and reliable data tracking.
Do you have multiple environments, such as production and staging? We will conduct a meticulous review to ensure that your GTM setup remains consistent across all environments. Consistency is key to avoid discrepancies and maintain smooth tracking.
Protecting your GTM account from unauthorised access is vital. Our team will review user access levels to ensure that only authorised individuals have appropriate access to your GTM account. This step enhances security and prevents any potential misuse.
Conversion tracking is essential for measuring the success of your online campaigns. We will audit your conversion tags to ensure they are set up correctly and accurately tracking the desired interactions. Our focus is on maximising the effectiveness of your conversion tracking efforts.
GTM and Google Analytics go hand in hand. We will ensure that your GTM setup is correctly linked to Google Analytics, enabling accurate data integration between the two platforms. This step guarantees seamless data flow for robust analytics and reporting.
Nobody likes encountering errors in real-time. Our team will utilse the powerful GTM debug mode to simulate the firing of tags and thoroughly check for any errors. This proactive approach ensures that your GTM setup is error-free and ready to deliver reliable data.
Are you getting the most out of your digital advertising campaigns on Google and Bing?
If you want to ensure that your campaigns are aligned with your business objectives and set up for success, GRG’s new Google and Bing Search Digital Audit Service is here to help.
Our objective is to optimise your campaigns and maximise their effectiveness. Here are some key areas we focus on:
We analyse your campaign’s objective and align it with your overall business goals. This includes evaluating the logical structure and naming convention of your campaigns to ensure they are organised and easy to manage.
We review your keywords, ads, and landing pages to ensure they are clear, concise, in-sync, and relevant. By optimising these elements, we can improve your click-through rates and drive more qualified traffic to your website.
We make sure that you are utilising ad extensions such as callouts and sitelinks correctly. These extensions enhance your ads and provide additional information to potential customers, increasing your chances of capturing their attention and driving conversions.
Our team of experts analyse your targeting settings, including demographics, geographic locations, time targeting, and device targeting. We take into account audience behaviors and interests to ensure that your ads reach the right people at the right time.
Choosing the right bid strategy is crucial for maximising your return on investment. We help you select the most suitable bid strategy and ensure that your budget is sufficient and efficiently spent.
We ensure that your ads comply with platforms’ advertising policies to avoid any disapproved ads or flagged content. This helps maintain a positive brand image and prevents unnecessary disruptions to your campaigns.
Using negative keywords is essential for avoiding irrelevant clicks and minimising costs. We identify and implement the right negative keywords to improve the efficiency of your campaigns.
Monitoring the quality score of each keyword is important for optimising your campaigns. We analyse the metrics and provide recommendations on what adjustments can be made to improve your quality score and overall campaign performance.
We assist in setting up remarketing campaigns and audiences efficiently. By targeting users who have previously interacted with your website, we help you stay top-of-mind and increase the likelihood of conversions.
We conduct a thorough analysis of your brand’s competitors to identify opportunities for improvement. By understanding your competitive landscape, we can develop strategies to stay ahead and drive better results.
Achieving visibility on the right data is crucial for making informed decisions. We ensure seamless integration between your analytics platform and conversion tracking tools to provide accurate data and insights.
Finally, we closely monitor the performance of your campaigns, observing key performance indicators (KPIs) and trends over time. This allows us to make data-driven optimisations and continuously improve your campaign’s effectiveness.
Are you getting the most out of your digital advertising campaigns on Google and Bing?
If you want to ensure that your campaigns are aligned with your business objectives and set up for success, GRG’s new Google and Bing Search Digital Audit Service is here to help.
Our objective is to optimise your campaigns and maximise their effectiveness. Here are some key areas we focus on:
Campaign Objective and Account Structure play a crucial role in determining if the key conversions and user interactions are determined and tracked.
With our expert assistance, we ensure that your campaign objectives are fully aligned with your business goals. Our team will work closely with you to understand your specific targets and design a campaign structure that optimises performance.
We align your campaign with your business goals and optimise performance through a logical structure and naming convention for campaign set up.
We help you reach the right audience by understanding their demographics, interests, behaviours, and geographic settings. We then match campaign settings to reach your intended audience.
Our team of experts analyse campaign data to identify underperforming or overlapping audiences and optimise audience targeting for maximum campaign performance.
Are you struggling to get the most out of your budget? At GRG’s Digital Audit, our team of experts will assist in choosing the appropriate bid strategy for optimal results and ensure budget allocation is sufficient and efficiently spent.
Our team will work diligently to set up optimised ad schedules based on your brand’s target audience and their peak active timings to maximise ad visibility during the most relevant times.
We also offer expert guidance on accurate placement targeting to reach the desired audience and selecting the appropriate ad formats for maximum engagement.
Are you worried about compliance issues or not having enough visibility into campaign performance? We ensure that your ads comply with platform advertising policies and guidelines by checking for disapproved ads or flagged content.
We leverage custom audiences for enhanced targeting capabilities and reaching the right audience segments for increased campaign effectiveness.
We Integrate seamless analytics and conversion tracking to gain visibility into essential data for campaign optimisation.
We offer expertise in remarketing, ad messaging, landing page optimisation, and attribution modelling to further enhance your campaign results. We set up efficient remarketing campaigns and audiences to retarget users who have previously shown interest.
We implement appropriate frequency capping to prevent over-exposure and set viewability targeting to ensure ads are visible to the intended audience.
We review ad messaging for clarity, relevance, and high resolution and ensure landing page alignment with creative and user journey flow.
We select the right attribution model for each campaign and optimise conversion tracking and performance evaluation.
Looking to enhance your bidding strategy and achieve better ROI? GRG’s Digital Audit – Google Ad Display Network can help you leverage the Pay Per Conversion bidding model. If your account is eligible, we can help you utilise this model to improve cost-effectiveness and achieve better ROI through performance-based bidding.
Are you getting the most out of your Google Analytics data? Is your GA4 property set up correctly and tracking the right information? At GRG, we offer comprehensive GA4 digital audit services to help you optimise your data collection and analysis. Here’s what our GA4 audit includes:
We will thoroughly review your GA4 property set-up to ensure it is correctly configured in your Google Analytics account. This includes verifying that the GA4 tracking code is properly installed on all pages of your website and that data streams are correctly configured for different platforms (web, iOS, Android).
Using real-time reports and tools like Google Tag Assistant, we will verify that data is being collected accurately. We’ll ensure that the GA4 tag fires correctly on all pages and events, guaranteeing reliable data collection.
Our audit will confirm that all desired conversions are set up and tracking properly. We’ll work closely with you to align conversion events with your critical actions on the site or app, ensuring accurate conversion tracking.
We will check that all custom events are set up according to your requirements. Our team will verify that event parameters and user properties are correctly configured, providing you with valuable insights into user behavior.
Reviewing audience definitions, we will ensure they are correctly set up for targeted marketing efforts. Our audit will confirm that audiences are populating as expected, enabling you to effectively tailor your marketing strategies.
We’ll thoroughly review your GA4 configuration settings, including timezone, currency, data retention settings, and user permissions. Additionally, we will review data filters to ensure correct data views, providing you with accurate and relevant data.
If applicable, we will ensure that cross-domain tracking is set up and working correctly, allowing you to track user journeys across different domains seamlessly.
For e-commerce platforms, we will verify that Enhanced E-commerce tracking is correctly implemented, enabling you to gain valuable insights into your online store’s performance.
Our audit will verify that GA4 is correctly integrated with other tools such as Google Ads, Search Console, and third-party applications if used. This ensures seamless data sharing and comprehensive analysis.
Get in touch with us today! Let’s collaborate and create something extraordinary together.
