PRODUCT SOLUTIONS

Behavioural Science AI

Turn Browsers into Buyers with Behavioural Science + AI

GRG partners with Behamics, a cutting-edge AI platform built to prevent cart abandonment and increase online conversion by understanding how people think.
Behamics combines behavioural economics with machine learning to influence decision-making in real time. Unlike traditional CRO tools that rely on generic prompts and rules, Behamics uses adaptive behavioural interventions to respond to each shopper uniquely without ever being pushy.

What Makes Behamics Different?

Rooted in Science, Not Gimmicks
Built on Nobel Prize-winning behavioural economics and consumer psychology.

AI-Driven Micro-Interventions
Delivers subtle, hyper-personalised nudges in real-time based on live user behaviour no rules or manual testing required.

Non-Intrusive UX
Avoids dark patterns, urgency spam, or pop-up overload. Enhances the user journey without interruption.

Easy to Integrate
Plug-and-play with major eCommerce platforms like Shopify, WooCommerce, Salesforce, and SAP Commerce Cloud.

Proven Results

20–30%

Average uplift in conversion rate

10–20%

Reduction in cart abandonment

Higher average order value (AOV)

Improved customer retention without discounting

How It Works

1

Predicts user intent using clickstream data + behavioural modelling

2

Detects friction in real time (indecision, distraction, cart abandonment)

3

Triggers the right intervention based on context, stage, and cognitive bias

4

Learns and adapts continuously across channels and audiences

Cross-Channel Nudging

Behamics works across:

Website / eCommerce platforms

Email marketing sequences

On-site pop-ins and inline prompts

Post-purchase flows

Mobile & app environments

Who It's For

eCommerce brands looking to scale conversions without heavy discounts

Travel & ticketing platforms preventing mid-flow dropouts

Education providers driving form completions and inquiries

Subscription services improving trial-to-paid conversion

Integration & Delivery

JS-based snippet or native integrations

Customised dashboard + behaviour reporting

A/B testing, experimentation & lift studies

Onboarding and optimisation support by GRG

Why GRG

As a specialist Behamics partner in APAC, GRG offers full-service implementation, campaign design, behavioural strategy consulting, and ongoing optimisation support. We help our clients turn behavioural science into competitive advantage.