PRODUCT SOLUTIONS

Behavioural Science AI

Turn Browsers into Buyers with Behavioural Science + AI

GRG partners with Behamics, a cutting-edge AI platform built to prevent cart abandonment and increase online conversion by understanding how people think.
Behamics combines behavioural economics with machine learning to influence decision-making in real time. Unlike traditional CRO tools that rely on generic prompts and rules, Behamics uses adaptive behavioural interventions to respond to each shopper uniquely — without ever being pushy.

What Makes Behamics Different?

Rooted in Science, Not Gimmicks
Built on Nobel Prize-winning behavioural economics and consumer psychology.

AI-Driven Micro-Interventions
Delivers subtle, hyper-personalised nudges in real-time based on live user behaviour — no rules or manual testing required.

Non-Intrusive UX
Avoids dark patterns, urgency spam, or pop-up overload. Enhances the user journey without interruption.

Easy to Integrate
Plug-and-play with major eCommerce platforms like Shopify, WooCommerce, Salesforce, and SAP Commerce Cloud.

Proven Results

20–30%

Average uplift in conversion rate

10–20%

Reduction in cart abandonment

Higher average order value (AOV)

Improved customer retention without discounting

How It Works

1

Predicts user intent using clickstream data + behavioural modelling

2

Detects friction in real time (indecision, distraction, cart abandonment)

3

Triggers the right intervention based on context, stage, and cognitive bias

4

Learns and adapts continuously across channels and audiences

Cross-Channel Nudging

Behamics works across:

Website / eCommerce platforms

Email marketing sequences

On-site pop-ins and inline prompts

Post-purchase flows

Mobile & app environments

Who It's For

eCommerce brands looking to scale conversions without heavy discounts

Travel & ticketing platforms preventing mid-flow dropouts

Education providers driving form completions and inquiries

Subscription services improving trial-to-paid conversion

Integration & Delivery

JS-based snippet or native integrations

Customised dashboard + behaviour reporting

A/B testing, experimentation & lift studies

Onboarding and optimisation support by GRG

Why GRG

As a specialist Behamics partner in APAC, GRG offers full-service implementation, campaign design, behavioural strategy consulting, and ongoing optimisation support. We help our clients turn behavioural science into competitive advantage.