SECTOR EXPERTISE

AUTOMOTIVE

Driving Performance for Automotive Brands, Finance & Fleet Providers

GRG partners with automotive OEMs, dealer networks, finance companies, leasing providers, and mobility platforms to grow leads, educate customers, and convert intent into action across the auto ecosystem.
From showroom sales to novated leasing, and fleet engagement to online pre-qualification, we bring together media strategy, audience data, and AI-powered optimisation to accelerate decision-making and lower acquisition costs.

What We Offer

End-to-end automotive lead generation across private, commercial, and fleet audiences

Marketing solutions tailored to novated leasing, car finance, and salary packaging providers

Lifecycle targeting for new car launches, upgrades, and trade-ins

Cross-channel media planning from Meta and Google to OOH and LinkedIn

Dealer, lender and leasing partner campaign rollout with centralised visibility

GRG’s Exclusive Tech Stack for Automotive Growth

We deploy AI tools and proprietary datasets that allow finance and leasing brands to engage smarter, qualify faster, and improve enquiry-to-deal conversion.

1

Creative Intelligence AI (Powered by QuantPlus)

Optimise ad messaging by format, model type or leasing offer. Pre-test campaign creative before launch using real auto ad data.

2

Location & Transaction Data (Powered by Hemisphere)

Identify high-interest regions based on dealership movement, finance application hotspots, and card spend data by vehicle category.

3

Social Media Conversion AI (Powered by Izzy Agents)

Capture and qualify leads directly from paid ads, DMs, and social comments using AI that books calls, test drives, or sends pre-qualification forms.

4

Behavioural Science Nudging (Powered by Behamics)

Reduce friction in finance application, leasing calculators, and enquiry forms. Use nudges to drive completion and reduce bounce.

5

AI Voice & Predictive Calling

Follow up on lapsed interest, promote limited-time offers, and re-activate fleet leads using voice AI and automated scheduling.

Who We Work With

Automotive finance and leasing providers

Dealer groups and OEMs

Novated and salary packaging platforms

EV subscription and mobility service startups

Government and corporate fleet programs

Campaign Services Include

Lead generation for auto finance, novated and commercial leasing

Search, display, LinkedIn and performance media strategy

Online calculator optimisation and lead form integration

Cross-sell and re-engagement journeys through CRM and automation

Dealer, broker, and leasing partner toolkit development

Why GRG for Automotive

We understand both the emotional and transactional sides of car buying and financing. With GRG, you gain a data-led partner to improve acquisition, nurture intent, and deliver leads that convert — whether it’s for a family car, fleet, or novated lease.