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PRODUCT SOLUTIONS
GRG is the exclusive reseller of Hemisphere Digital, a world-leading platform combining geospatial insights with transaction-level data to help brands, governments, and institutions understand what people do, where they go, and how they spend.
In a digital-first world, real-world behaviour still drives the biggest decisions. Hemisphere’s platform bridges the gap between the physical and digital with powerful, anonymised data sets that map consumer movement, spend, and behaviour across Australia and New Zealand.
What Makes Hemisphere Unique?
Hemisphere combines audience mobility, transactional spend, and predictive travel insights — in a way no other platform in ANZ or APAC does. Powered by exclusive data partnerships and a custom-built analytics engine, it enables smarter marketing, site planning, and investment decisions across education, tourism, and retail sectors.
Audience Movement + Real Spend Attribution
1
Tracks where people came from, where they went, and what they spent — all linked to real-world assets (billboards, campuses, stores).
2
Data from:
GPS data via Echo Analytics
Visa transaction data (33+ spend categories)
Only Hemisphere links physical movement to verified spend across regions.
Predictive Travel & Retail Demand
1
Combines real flight bookings (via ForwardKeys), Visa spend, and ABS benchmarks to predict international visitor volumes, spend, and location hotspots — months in advance.
2
No other platform offers this level of future-facing insight for tourism/media planning.
Hyper-Granular, Privacy-Compliant Geo Targeting
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Access to 8.5M+ monthly mobile devices across Australia & NZ.
2
Tracks audience movement at building-level, powered by Bing + Daylight open-source footprints.
3
Replaces now-defunct telco data from Optus with GDPR-safe GPS streams.
Integrated SKU-Level Retail & FMCG Data
1
Full SKU-level transaction data from:
Warehouse Group (NZ)
Nielsen HomeScan (AU): Woolworths, Coles, Chemist Warehouse and more
2
Combines actual product sales with audience behaviour and movement — a retail game-changer.
Visa Data Calibrated with National Statistics
1
Transaction data aligned with:
ABS household spend data
Border arrival and student visa data
2
Delivers reliable, scalable spend analysis — down to education, tourism, or retail category and origin country.
Insight Type Available Anywhere Else?
Real-world audience movement + spend
Only via
Student visa arrivals + correlated spend
Only via
Predictive travel + ticket class + spend
Only via
SKU-level retail + audience movement
Only via
GDPR-compliant mobile geofencing
Only via
All-in-one platform (dashboard + reports)
Only via
Flexible Delivery Options
Login access with dashboards + data drilldowns
Packaged reports (PDF or automated)
Integration with client’s own data sources
Pricing based on category, region, and depth of access
Education
Target domestic/international students with data-led marketing
Tourism
Predict & activate spend hotspots by nationality
Retail
Align media planning with actual product purchases and audience paths
Out-of-Home Media
Match billboard placements with audience flow & spend
Retail & QSR
Track store visitation, campaign uplift, and competitive leakage
Tourism & Events
Measure footfall, dwell time, and post-event spending
Education
Understand student movement across cities, regions, and campuses
Government & Infrastructure
Model population flows, transport usage, and investment impact
Finance & Property
Profile commercial zones, economic growth and regional dynamics
At GRG, we help you make Hemisphere's powerful data actionable. Whether it's planning your next media campaign, justifying infrastructure spend, or unlocking new customer segments, our team provides the strategy and support to turn data into decisions
