SECTOR EXPERTISE

HIGHER EDUCATION

Smarter Student Marketing Starts Here

With over 15 years of experience working with top universities, pathway colleges, and education brands across the globe, GRG is the trusted growth partner for the higher education sector. From building awareness in new markets to improving enrolment conversion, we design and deliver full-funnel strategies tailored to student intent and institutional priorities.

What We Offer

International and domestic student acquisition campaigns

Paid media strategy and buying across 50+ markets

Multilingual creative development and cultural localisation

Always-on digital lead generation and nurturing

Geographic targeting from suburb to country level

CRM integration and automated qualification workflows

GRG’s Exclusive Tech Stack for Education Growth

GRG clients benefit from a powerful, education-specific technology ecosystem built to optimise student engagement, streamline conversion, and reduce media waste.

1

Creative Intelligence AI (Powered by QuantPlus)

Predict which images, phrases, and ad layouts will perform before launch. Improve campaign ROI and reduce guesswork with creative pre-testing trained on 1.2M+ education ads.

2

Location & Transaction Data (Powered by Hemisphere)

Plan smarter using actual student movement, Visa spend, and predictive travel behaviour across countries and cities. Ideal for feeder market planning, campus decision-making, and state-level strategy.

3

Social Media Conversion AI (Powered by Izzy Agents)

Turn enquiries from Instagram, Facebook, and TikTok into enrolled students using AI chatbots that respond instantly, qualify leads, and sync to your CRM. Perfect for capturing leads from social without forms.

4

Behavioural Science Nudging (Powered by Behamics)

Turn enquiries from Instagram, Facebook, and TikTok into enrolled students using AI chatbots that respond instantly, qualify leads, and sync to your CRM. Perfect for capturing leads from social without forms.

5

 AI Voice & Predictive Call Automation

Re-engage cold leads and nurture interest using robotic voice AI and smart voicemail drops based on optimal contact times.

Re-engage cold leads and nurture interest using robotic voice AI and smart voicemail drops based on optimal contact times.

Who We Work With

Group of Eight and leading Australian universities

Regional institutions and TAFEs

Pathway colleges and private providers

Online and postgraduate education brands

Education departments and destination promotion bodies

Campaign Services Include

Global and local media buying across paid search, social, and programmatic

Content creation in 10+ languages and market-specific creative strategy

Real-time lead routing and performance dashboards

Benchmarking and campaign forecasting by country, region, and course

Why GRG for Higher Ed

We speak student. From China to Colombia, Sydney to Saudi Arabia, we understand how students move, think, and choose. With GRG, you don’t just reach them — you engage, guide, and convert them.By partnering with GRG, you gain an unfair advantage in local marketing, powered by intelligent platforms and next-gen tools that keep your brand ahead.