Digital Media

SEO stands for Search Engine Optimisation and is the backbone of any digital marketing strategy.

It’s the art and science of matching your information in a digital marketing discipline that looks at optimising your web pages, products, and services to rank well with what people are searching for online.

A lot is going on behind the scenes of your website that can affect how you rank on a website’s search. Content is the most important part of your website; you won’t rank high on Google without it. You’ll get faster results from SEO when you work with GRG because we focus on a plan of action in areas like budget optimisation, customer data analysis and SEO content strategy that speaks to your ideal buyer, engages them, and encourages them to make an active enquiry, avoiding those costly distractions that waste time and money.

Take advantage of Industry-Leading Tools and Talent

At GRG, we’re a friendly bunch of data geeks and software fans who have worked hard to learn what does and doesn’t make the search engines tick! You get a team, not just an SEO specialist to work on your campaigns. You’ll be supported by an Account Manager, a Strategist, an SEO Specialist, and a web developer who lives and breathes digital marketing every day.
Our strategies are tried, tested and current. We work together with you to create a realistic SEO strategy and plan that is designed to improve your business goals, deliver real return on investment, increase organic traffic, build sales, and leads and ultimately active business growth. Join us!

Today, we’re addicted to social media just as much as our daily coffee hit.

For many, our phones are the last thing we see before we fall asleep and the first thing we look at when we wake up.
We log on daily for the latest gossip and news, and to stay connected with family and friends.
By sharing a constant stream of carefully crafted social content, GRG can connect brands with their audience in those moments, building loyalty, staying front of mind, or driving content consumption, website traffic leads and sales. 
But our team doesn’t stop at organic reach. We recognize the power of paid social media marketing to amplify our efforts, reaching even wider audiences through targeted ads on platforms like Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and YouTube, as well as regional giants such as Weibo, WeChat, Douyin, Zalo and Kakao. Our expertise extends to crafting precision-targeted paid campaigns that complement our organic strategies, ensuring maximum visibility and engagement for your brand.
Our team is ready to brainstorm while taking all the planning, analysis, scheduling and publishing off your plate.
Traversing the social advertising landscape can be complex so we focus on identifying the right blend of social platforms, placement options, ad formats and content.
All this is unique to each brand, its target audience, the campaign goals, the conversion funnel stage and onsite UX.

Engage your audience through content marketing!

Customers are becoming more adept at researching and comparing brands online. In doing so, they are building trust with the brands that are providing genuinely valuable, extremely relevant, and consistently engaging content.
Are you one of these brands? If not, GRG can help you reach your audience, generate traffic, and get you in front of potential customers at the right time across a wide range of formats. Content marketing is about educating and informing. Using articles, guides, videos, interactive content, online tools, whitepapers, audits and blogs, the focus is on building brand reputation and giving your target audience a deeper understanding of your uniqueness.
We focus on putting the right content in front of the right person to drive that result for your brand.

Unearth the content that your customers need!

To achieve results, you need a Content Marketing strategy that understands the thoughts and needs of your target audience – what questions do they need to be answered? What confusions and concerns do they have? GRG will help you identify what information people need at each stage of the conversion funnel and then create a strategy to identify where to place the relevant content in front of them.
At GRG we have a wealth of experience in content ideation and content marketing. We can help you foster brand loyalty, drive email subscriptions, raise your online presence, and engage with your audience in more meaningful ways by advising you on your best options within the content marketing channel, and how to leverage your existing online content to expand the understanding of just what you do.

Influencers are the new powerhouses of social media marketing, combining celebrity endorsements, digital PR, and word-of-mouth.

They work hard to create a highly engaged audience, built on credibility and trust, so teaming with the right influencer allows brands to amplify their message, product, or service to a targeted and captive audience. It can unlock expansive organic reach, stronger brand engagement and deeper connectedness with their audiences.
Our experienced Account Managers can help you develop the right Influencer marketing strategy: Matching your brand to leading KOLs with relevant audience profiles, running influencer campaigns at scale and building optimal digital strategies to support and take full advantage of the influencer activity.

The way we watch video content has changed.

Thanks to dynamic content platforms like YouTube, Facebook, Instagram, TikTok, and the rise of vloggers, we can deliver your video content in multiple environments and devices simultaneously.

Utilising a wide array of targeting options, in-video content, overlays and post-video options, GRG creates highly targeted and trackable video campaigns for users throughout the conversion funnel.
Our team is ready to help you get a competitive advantage by creating video ads that will increase your brand’s reach, build, and sustain loyalty, and keep your audience informed.
Using in-house and platform-based intelligence tools lets us customise the best-performing ad formats, identify the most engaged audience segments, and make informed decisions on campaign optimization based on the brand’s core business goals.
Each brand is unique, and our digital marketing teams develop strategies specific to each one, matching platforms and channels with the campaign goals, budgets, and timelines.
Powered by smart Al Algorithms, our approach allows you to maximise your ROI.
GRG’s deep insights and data-rich reporting provide feedback you can use to assess the effectiveness of your video content and understand how your audience segments engage with different content depending on where they are in the conversion funnel.

What is Mobile Advertising?

Mobile advertising is when companies pay to show ads on phones and tablets. The goal is to get people (users) to do something (take action) after seeing the ad, like buying something, signing up for an event, or joining an email list. Mobile ads can be in different types like text, images, animations, or videos.

Mobile Advertising vs Marketing Advertising

Mobile marketing is all about reaching and persuading people who use mobile phones. This can involve things like using social media, making sure your content shows up when people search on their phones, paying to put ads on mobile apps and websites, and other strategies.
When we talk about mobile advertising, we’re just focusing on the part of mobile marketing that involves paying to put ads on mobile phones.

The advantages of mobile Advertising

The convenience of mobile devices allows you to connect with your audience even when they’re not logged in to their computers.
Keep in mind that they are likely to use their mobile devices for activities like chatting with family and friends, browsing social media, and playing games.
This presents a great chance to connect with them through mobile advertising, as people aged 18 and older spend a significant amount of time on their mobile phones every day.
The beauty of mobile advertising is that it can reach your audience wherever they are – whether they’re at a coffee shop, on the bus, or even out hiking – if they have their mobile device and an internet connection.
Mobile devices can track the locations of their users, allowing you to use “geotargeting.” This means you can show targeted ads to users in specific areas while they are in those areas.
Using this approach helps you make the most of your ad budget by focusing your ads on relevant geographical segments.

Types of Mobile Advertising

There are five common types of mobile ads:

Through our automated technology, we streamline the process of determining the most efficient and impactful ad impressions to procure, as well as the optimal bidding amount.

This is achieved by considering a range of factors across various devices.
At GRG, we lead the way in programmatic and display advertising, utilising data to craft unique and distinct customer segments tailored to your primary target audience.
Our advanced programmatic platform utilises real-time first-party and verified third-party data to pinpoint the perfect online audience for your marketing initiatives.
We secure digital ad space through auctions, acquire individual impressions, and foster direct partnerships with publishers who possess the ideal audience for your brand. Our approach engages consumers based on their interests, drawing insights from their shopping and browsing histories, among other factors.
Regardless of the device – whether mobile, tablet, or desktop – we craft campaigns to engage consumers at the right moment and location. In the bustling centre of Sydney, a dedicated team of digital experts is ready to help you achieve your objectives. Our skilled data analysts, media professionals, creative geniuses, and operational specialists leverage extensive experience and real-time data to ensure that success is just a click away.
This is how GRG excels at identifying and reaching your audience, anytime and anywhere.

Today's consumers have a lot of influence, and marketers need to reach them where they are by figuring out which platforms they use and when.

Using just one platform isn’t enough to understand your audience, which makes it hard to create a more complete and personalised customer experience.
Cross-channel marketing lets you consider every interaction, so you can adjust your message at each step as the consumer engages with your brand. This approach uses customer data to tailor marketing efforts across multiple platforms such as social media (Meta, Linkedin, X, TikTok…), Google inventory such as Google search, Youtube, partners’ websites, and more. The goal is to ensure that all channels work harmoniously, enhancing the customer journey and engagement.