SECTOR EXPERTISE

RETAIL

Performance Marketing for a New Generation of Retail Brands

GRG helps physical and digital retailers grow sales, foot traffic, and customer loyalty through strategic omnichannel marketing. Whether you’re launching a new product line, opening a flagship store, or scaling nationally, our campaigns combine performance media, shopper insight, and AI-driven optimisation to deliver measurable retail results.

What We Offer

Full-funnel e-commerce and in-store campaign strategy, including Dynamic Product Ads, Google Shopping, and Performance Max

Hyper-local, regional, and national campaign rollout

SKU-level campaign planning and creative alignment

Omnichannel media buying across Meta, Google, OOH, YouTube, TikTok, and programmatic

Tracking & Attribution: GA4 enhanced e-commerce, multi-channel attribution, and product-level ROAS insights

E-commerce Implementation: Store setup (WordPress), secure payment gateway integration, and mobile-first UX optimisation

Local footfall attribution and retail sales tracking

Visual and promotional strategy tailored by segment

GRG’s Exclusive Tech Stack for Retail Growth

GRG leverages AI and exclusive data partnerships to help retailers plan smarter, convert faster, and track more accurately.

1

Creative Intelligence AI (Powered by QuantPlus)

Discover which ad formats, colour palettes, phrases and CTAs will drive click-through and sales before you launch. Built on 1M+ analysed creative assets.

2

Location & Transaction Data (Powered by Hemisphere)

Optimise store placements, local campaigns and in-store footfall by accessing real-time movement data and Visa spend insights by postcode and demographic.

3

Social Media Conversion AI (Powered by Izzy Agents)

Turn product comments, DMs and questions into purchases with AI that responds instantly, qualifies interest and drives traffic to your ecommerce or in-store experience.

4

Behavioural Science Nudging (Powered by Behamics)

Use real-time nudging to reduce basket abandonment, increase average cart size, and guide buyers to complete their checkout.

5

AI Voice & Predictive Call Automation

Activate lapsed customers or run promotional voice campaigns using automated calls and voicemail placement optimised by audience engagement trends.

Who We Work With

National and regional retail chains

D2C and ecommerce brands

FMCG, health & beauty, and grocery

Specialty, luxury and lifestyle retail

Franchise groups and shopping centres

Campaign Services Include

Dynamic retargeting campaigns (product viewers, cart abandoners, past purchasers)

Catalogue management with SEO-optimised product descriptions and imagery

Geo-targeted display, social, and influencer campaigns

Product-level creative testing and performance tracking

Store visitation and spend-based attribution modelling

Conversion optimisation across checkout and mobile experiences

Retail media integration with e-commerce platforms

E-Commerce Setup & Management

Website Development

Dynamic retargeting campaigns (product viewers, cart abandoners, past purchasers)

Payment Gateway Integration

Secure setup for Stripe, PayPal, Afterpay, and local methods

Product Catalogue Management

Categorisation, inventory, descriptions, and imagery optimisation

User Experience Optimisation

Mobile-responsiveness, site speed enhancements, and simplified checkout flows

Ongoing Management

Updates, security patches, and performance improvements

Why GRG for Retail

We deliver the full-stack advantage: precision media buying, AI-powered creative optimisation, and revenue-focused e-commerce execution. From campaign design to online conversion and in-store attribution, GRG ensures retail brands grow both offline and online.

Global Rev Gen acknowledges the Traditional Custodians of the lands on which we live, work and serve. We celebrate the oldest living culture and its unbroken history of storytelling and communication. We pay respect to Elders - past, present and future.

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