SERVICE SOLUTIONS
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SECTOR EXPERTISE
GEOGRAPHIC EXPERTISE
SECTOR EXPERTISE
GRG partners with destination marketing organisations (DMOs), tourism boards, airlines, hospitality brands, and cultural events to grow tourism outcomes across domestic and international markets.
We deliver end-to-end campaigns built on real-world data, cultural fluency, and AI-powered performance tools to attract, convert and retain high-value travellers.
Destination marketing strategy and global media buying
Travel audience segmentation by origin, behaviour, spend, and intent
Multilingual campaigns across feeder markets and channels
Influencer partnerships, PR, and experiential activations
Campaign attribution via geo-location and spend data
Custom reporting dashboards and benchmarking by region
We combine exclusive technologies with market expertise to help travel brands make smarter marketing decisions and convert interest into arrivals.
Creative Intelligence AI (Powered by QuantPlus)
Pre-test which visuals, taglines, and CTAs will drive the most engagement per market before launch. Proven to increase ROI by up to 300
Location & Transaction Data (Powered by Hemisphere)
Use real-time footfall, card spend, and predictive travel data to shape campaigns, event strategies, and investment in key origin and destination markets.
Social Media Conversion AI (Powered by Izzy Agents)
Respond instantly to travel enquiries from Meta, TikTok or WhatsApp with AI chat agents that qualify and guide consumers to booking or CRM.
Behavioural Science Nudging (Powered by Behamics)
Guide travellers through itineraries, bookings, and decision funnels with personalised, real-time nudges that reduce bounce and indecision.
AI Voice & Predictive Call Automation
Activate interest with automated follow-up via robotic voice calls and planted voicemails at optimal times based on travel booking behaviour.
Activate interest with automated follow-up via robotic voice calls and planted voicemails at optimal times based on travel booking behaviour.
National and state tourism boards
Destination marketing organisations (DMOs)
Airlines, airports, and rail providers
Hotel groups, tour operators, attractions
Major cultural and sporting events
Cross-border media planning and performance delivery
Market-entry strategy and multi-market creative execution
Geo-fenced media activations and city-level targeting
Travel interest data layering and visitor segment modelling
On-ground localisation and global-to-local content creation
From awareness to visitation, GRG is the performance engine behind high-impact destination marketing. We bring together data, creativity and cutting-edge automation to help tourism brands stand out and scale.
