GEOGRAPHIC EXPERTISE

LOCAL

Hyper-Local Reach. Precision Strategy. Real-World Results.

From neighbourhoods to postcodes, GRG delivers highly targeted media and digital strategies that drive measurable outcomes for local campaigns.
Whether you're a university campus, a tourism board, a franchise group, or a local government body, our local marketing solutions are built to engage audiences where they live, move, shop, and decide.

What We Offer Locally

Suburb & Catchment-Based Targeting

Use geo-fencing, mobile data, and audience overlays to reach audiences down to postcode or building level.

Local Campaign

Planning & Buying TV, radio, out-of-home, print, social, and digital media designed for local impact.

Event & Location Amplification

Drive foot traffic, RSVPs and in-person engagement with proximity marketing and event-based activations.

Local Search & SEO

Optimise your digital presence and rankings in location-based search results and map platforms.

Community & Cultural Marketing

Multilingual, multicultural and community-first strategies tailored to specific neighbourhood profiles.

Exclusive AI-Driven Product Solutions for Local Campaigns

GRG offers our clients exclusive access to a world-first suite of AI-driven solutions, all designed to revolutionise local engagement and marketing efficiencies:

Data-Driven Targeting & Insights: Combine hyper-local data with visa transactions, travel patterns, and migration to optimise targeting.
Through our agency relationship, clients benefit from discounted pricing, pilot access, and exclusive integrations across these platforms.

Use Cases for Local Solutions

Universities targeting students by suburb or region

Retailers & QSR chains with store-by-store promotions

Tourism campaigns focused on intra-state or regional travel

Health providers running suburb-specific public health messaging

Councils & precincts activating local awareness campaigns

Local Campaign Services Include

Geo-targeted display & social ads

Billboard and local outdoor media

Localised influencer campaigns

Suburb-level analytics and reporting

Door-drop, letterbox and local press media

Why GRG for Local

Our team blends national buying power with deep local knowledge. With specialists across Sydney, Brisbane, Melbourne and regional hubs, we know how to build culturally relevant campaigns that speak directly to your community.
By partnering with GRG, you gain an unfair advantage in local marketing, powered by intelligent platforms and next-gen tools that keep your brand ahead.