Global Rev Gen appoints Bosco Anthony CEO

Global Rev Gen has appointed Bosco Anthony chief executive officer as the agency expands its domestic and international media operations.

Anthony takes the role after several years overseeing growth strategy and brand direction.

During that period, the agency broadened beyond performance marketing into full-service media, creative and technology services, working across education, government, travel and tourism, and enterprise clients.

“It’s a privilege to steward the next frontier of our agency,” Anthony said.

“GRG carries years of legacy, grit, resilience, and craft. My job now is to honour that history while building what comes next.

“We’re designing systems that think, media that adapts in real time, and experiences that feel human at scale. The future belongs to the brave and the prepared, and we intend to be both.”

Global Rev Gen has expanded its media buying operations in Australia and offshore, building direct publisher relationships in South East Asia and North Asia.

The agency has also invested in proprietary technology, including AI-driven creative intelligence, audience targeting and robotic calling tools.

Global Rev Gen founder and managing director Salvador Klein said Anthony had already shaped the agency’s direction.

“His ability to combine strategy, storytelling, creativity, and technology gives our clients an edge that few agencies can match," Klein said.

“With our recent ISO certifications, Indigenous RAP designation, and cyber security accreditations in place, we’ve built an organisation that’s both responsible and resilient.

"I’m incredibly proud and confident in Bosco taking the reins as we scale into our next phase.”

Head of client services Phil Tan said demand was increasing for integrated domestic and cross-border media solutions.

Global Rev Gen said its next phase would focus on cross-border commerce and continued investment in technology and supply chain capability.

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Source: AdNews Global Rev Gen appoints Bosco Anthony CEO - AdNews