Bosco Anthony appointed CEO as Global Rev Gen expands

Bosco Anthony has been appointed as the Chief Executive Officer of Global Rev Gen (GRG), a company that is currently expanding its national footprint and accelerating growth in several key areas.

Areas of focus include intelligent media, creative and video storytelling, global supply chains, and AI-powered innovation. Anthony has been involved in guiding GRG's growth strategy and brand direction for several years, positioning him as a natural fit for the role.

GRG is scaling its proprietary innovation suite and marketing supply chain, which connects clients directly to platforms and publishers across Australia, South East Asia, and North Asia. The agency is also expanding into emerging verticals, including cross-border commerce. This expansion is part of a broader strategy to strengthen GRG's domestic base while also growing its international presence.

The agency's innovation suite includes creative ad intelligence, robotic calling, intelligent behavioural nudges, audience insight location targeting, and AI-driven conversational agents. GRG has also achieved ISO certifications, Indigenous RAP designation, and cyber security accreditations, underscoring its commitment to responsible and resilient operations.

In a statement, Anthony expressed his vision for the future of GRG: "It’s a privilege to steward the next frontier of our agency. GRG carries years of legacy, grit, resilience, and craft. My job now is to honour that history while building what comes next. We’re designing systems that think, media that adapts in real time, and experiences that feel human at scale. The future belongs to the brave and the prepared, and we intend to be both. Legacy has given us roots, and now innovation will give us wings."

Salvador Klein, Managing Director and Founder of GRG, commented on Anthony's appointment: "Bosco has already shaped the trajectory of GRG for years. His ability to combine strategy, storytelling, creativity, and technology gives our clients an edge that few agencies can match. With our recent ISO certifications, Indigenous RAP designation, and cyber security accreditations in place, we’ve built an organisation that’s both responsible and resilient. I’m incredibly proud and confident in Bosco taking the reins as we scale into our next phase."

Phil Tan, Head of Client Services at GRG, highlighted the agency's recent achievements: "Over the last few years, we’ve strengthened our domestic base while expanding internationally. We’re growing direct relationships with publishers and platforms, cutting layers out of the supply chain, and bringing clients closer to the source. That means better performance, sharper insights, and more accountability. It’s a different way of buying media, and the market is responding. We recently saw this with very successful campaigns for our clients in the government, travel, and education sectors, where we were able to achieve unprecedented results by leveraging our innovation suite. Media buying without intelligence is just expensive guesswork."

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Source: mi-3 Bosco Anthony appointed CEO as Global Rev Gen expands | Mi3