AI revolutionises marketing through automation and personalisation

AI and automation revolutionise marketing with autonomous campaigns enhancing customer engagement, as discussed by expert Bosco Anthony.

AI, automation, and behavioural science are significantly changing the marketing landscape.

Autonomous campaigns are emerging, enhancing customer engagement and performance metrics.

Bosco Anthony, a global marketing futurist, discusses these advancements and their implications.

AI and robotics have rapidly developed, especially in conversational AI, which now provides 24/7 support in various service sectors.

The integration of conversational AI is transforming daily business operations across various industries, including tourism, retail, and education.

Behavioural science informs online consumer behaviour and drives personalised marketing strategies through real-time user engagement on websites.

Technological advancements offer companies tools to understand consumer patterns and preferences, mirroring models used by platforms like Netflix.

Exciting projects in the marketing field include AI innovation suites that help predict advertising outcomes and optimise marketing strategies before any investment.

There is an ongoing misunderstanding about AI potentially replacing jobs; however, it primarily aims to eliminate inefficiencies.

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